RAAH - ROOTED IN CULTURE | FASHION X ART X STORY X CULTURE |
CORE COLLECTION FW/25 | hand embroidered
LUXURY STREETWEAR WITH SOUL
CULTURE OF INDIA | HAND CRAFTED
LUXURY FOR PATH CARVERS
PUNK. GRUNGE. POP CULTURE
LUXURY FOR PATH CARVERS


#1
The Story Raah Tells
RAAH tells stories beyond fashion of dreamers who imagine, rebels who resist silence, and path-makers who carve their own way. Each design carries a heartbeat of courage and acceptance. Not garments, but living narratives where trends fade, yet stories endure, eternal and unbroken.
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Behind THE ART
Behind every RAAH piece lies art that speaks louder than fashion. Punk, grunge, ethereal, surreal, and pop culture blend with heritage crafts to tell bold stories. Each design is not just style, but a canvas where rebellion, dreams, and culture merge into powerful visual expression.
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#3
CULTURE OF RAAH
RAAH celebrates Indian heritage through timeless artistry Zari, Zardozi, Karigari, and ancient hand-block prints. Each craft carries centuries of culture, revived and reimagined in bold contemporary forms. Rooted in tradition yet fearless in expression, RAAH merges heritage with modern street wear, making culture not just remembered, but lived.
Learn moresmoke & solitude










Fabric & Fit
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97% cotton, 3% lycra
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270 GSM heavyweight fabric
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Oversized T-shirt with an extreme drop-shoulder for a relaxed, confident drape
Colour & Finish
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Stone-washed deep black
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Creates a soft, breathable surface with a lived-in edge
Art & Embellishment
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Cigarette in the artwork is subtly highlighted, adding depth to the scene
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RAAH logo in the sunglasses rendered with fine aari embroidery
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RAAH logo on the chain executed in pure zardozi work with crystals and metallic accents
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Stud and typography accented with hand-set crystals, giving a refined shine without losing the grit of the art
Craftsmanship
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Approximately 12 hours of patient hand-embellishment
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Around 28 hours in total to complete each piece from washing and prep to the final stitch
Essence
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Gangsta’s Paradise carries raw art and thoughtful craft in equal measure a shirt for those who carve their own space where art and freedom meet.
About us
The design
Every product is imagined and developed in our warehouse, with a focus on both form and function.
Materials
Our materials are responsibly crafted in India by skilled artisans and craftsmen.









