Culture of Raah

At the heart of RAAH lies culture the heritage of India that has whispered stories for centuries. Our designs are not only shaped by rebellion and dreams, but also rooted deeply in the traditions of craftsmanship that define this land.

RAAH draws from age-old Zari and Zardozi embroidery, techniques once reserved for royalty, where every metallic thread is a symbol of grandeur and devotion. We embrace the art of Karigari, where the skill of the hand turns fabric into legacy. We revive the ancient hand-block prints, each block carved with precision, carrying forward patterns and motifs that have spoken across generations.

These are not just techniques; they are cultural memories kept alive by artisans who pass them from one hand to another, from one era to the next. In RAAH, they find new life, not frozen in the past, but reimagined for the present and future.

By blending heritage with bold, modern expression, RAAH creates pieces that carry the weight of history and the voice of today. We honour where we come from, while daring to push where we are going.

For us, culture is not nostalgia it is identity. And RAAH is where ancient Indian craft meets contemporary street wear, proving that luxury is not only what you wear, but the story of culture you carry with it.